Under the PresiDENT brand, on the Russian market there are quite a lot of various therapeutic and prophylactic agents (Italian-made) for oral hygiene. Among them, the President’s toothpastes were highly appreciated not only by our unpretentious domestic consumer, but also by dental specialists who are well versed in toothpastes and their assortment (the reasons for this, one can say, fame will become clear below).
On a note
In general, all products of the President brand are manufactured in Italian pharmaceutical plants. It all started with the Betafarma S.p.A. laboratory, which created hygiene products, cosmetics and medicines, which was created in 1971 by partners Ettore Thalia and Giuseppe Kikko. In the future, a factory was opened in Milan to implement advanced laboratory developments.
On the barcode of any PresiDENT package, you can check the country of production. If the first two digits are 80, then it means the product is made in Italy.
President’s toothpastes are sold today in almost every large pharmacy, and a wide range of items and an affordable price allow you to choose the best option for almost every person who has certain problems with their teeth and gums. What is interesting - each type of toothpaste has its own mouth rinse, which provides an additional effect after brushing your teeth, see examples in the photo:
Here are some more interesting facts:
- PresiDENT products are approved by AIDI (Italian Dental Association). Her tests were carried out at several research institutes in Russia, where the safety and effectiveness of the funds of this brand were confirmed.
- In addition to toothpastes and rinses under the President brand, refreshing sprays, gels, balms, flosses and brushes are also sold.
- A distinctive feature of President’s toothpastes (not all types) is the content in their composition of the innovative gentle abrasive substance Syloblanc.
- According to the official website, each President’s toothpaste has a shelf life of 5 years.
- Dentists' reviews of toothpastes The President, if you read them on the relevant forums and blogs, are mostly positive, as well as reviews of ordinary people (although in the latter case, there are often those who did not feel much effect and were generally not impressed with the purchase )
Well a thought quite obvious to a specialist, but not always obvious for an unprepared person - if you saw President’s toothpaste in the store, this does not mean that it will suit you. The active components used in the composition of more than a dozen different types of pastes of this line, in some situations, may simply be harmful to your teeth - so you need to choose wisely.
But in order to understand how to choose, let's look at the President’s range of toothpastes more ...
All PresiDENT Products
All products of the President brand are divided into separate series containing, in addition to toothpastes, other oral care products:
- Classic - well suited for daily care in those cases when you do not have any specific problems with teeth and gums. Classic Series includes President Classic toothpaste, brush, rinse, phytoflosses with mint and sage, as well as interdental brushes.
- Unique is a specially designed hygiene product for people living in regions where there is an increased fluoride content in drinking water.Unique series contains President’s toothpaste without fluorine and a rinse aid that can mineralize tooth enamel due to special calcium-containing compounds (which, incidentally, partially neutralize excess fluoride in the surface layer of tooth enamel, converting it into fluorapatite useful for tooth structure).
- Eco-bio - in this series, the emphasis is on a complete rejection in the composition of products from preservatives, dyes and, in general, from potential allergens. Eco-bio includes a refreshing tooth decay paste and tartar, as well as a brush with natural bristles. But there is no rinse with the appropriate name, since it is really difficult to create a rinse with effective antibacterial components, which would not cause any allergic reactions in 100% of cases.
- Sensitive - specially created for sensitive teeth, or rather, with painful sensitivity of tooth enamel and gums. The series contains toothpaste, rinse aid, enamel strengthening gel, phytofloss with chamomile and a special toothbrush. In addition to solving problems with hyperesthesia, toothpaste is also recommended for the prevention of cervical caries (thinning of enamel with the subsequent development of caries is often observed precisely in the cervical zone).
- White - this series was created, first of all, for people who seek to whiten their teeth gently, without damage to enamel. It is known that many whitening toothpastes whiten enamel due to the high abrasive effect, however, in the case of toothpastes President White and Renome, the RDA controlled abrasion index is only 75 (average, suitable for daily use). The White series includes toothpastes for daily use (except White Plus, whose RDA abrasivity index is 200), brushes, rinse, refreshing and whitening sprays, as well as phytofloss with an extract of Icelandic moss.
- Anti-age is an anti-aging series designed to combat the signs of aging of teeth and gums. Includes a toothbrush and toothpaste suitable for daily use.
- Defense - this series is designed for people suffering from bad breath (halitosis). A feature of President Defense toothpaste is a rather long-lasting effect, and the effect is achieved not just by using strong perfumes, but by the antibacterial action of the components. The series includes toothpaste, rinse aid, phytofloss with hexetidine and propolis, as well as a brush and disinfectant sprays.
- Active - suitable for people suffering from bleeding gums, their frequent inflammation and friability. The series contains President Active toothpaste, mouthwash, paste for difficult cases, spray, brush, phytofloss with zinc citrate and oak extract. Toothpaste President Asset should be used in courses of 2-3 weeks with a subsequent break.
- Exclusive - this series is well suited for those who suffer from infectious and inflammatory diseases of the oral cavity, which are bacterial or fungal in nature. Contains President Exclusive anti-inflammatory paste, mouthwash and gum balm.
- Antibacterial - as the name implies, this series is aimed at protecting the oral cavity from bacteria; It is suitable, first of all, for people who have various removable and non-removable prostheses, braces, crowns in the oral cavity (bacterial plaque will not form on them, and inaccessible places will also not become a refuge for bacteria). President Antibacterial Series includes fluoride-free paste, rinse aid, brush and phytofloss with chlorhexidine and mallow extract.
- Garant - for fixing removable dentures and caring for them. This series does not include toothpaste, but consists of a fixing cream, a special brush for dentures and effervescent tablets to remove plaque.
- The President’s children's series for the care of milk and permanent teeth includes pastes for children 0-3, 3-6, 6+, 12+ years old with different tastes, as well as a rinse and lime phytofloss.A feature of President’s children's pastes is that the fluorine content in them corresponds to the age group of children, sodium lauryl sulfate and parabens are not used in the composition (these substances are potentially capable of causing stomatitis and allergic reactions).
Some toothpastes from these series should be discussed in more detail, which we will do next.
Feedback
“The President herself has been using toothpastes for a long time, she used to bring them from Europe, and now they can be bought in Russia. When the grandson grew up, the President bought raspberry-flavored children's toothpaste for him, reviews about her everywhere are only positive. And the problem of brushing our teeth disappeared by itself, although before the grandson was reluctant to brush his teeth. The teeth are white, no caries. I recommend to everyone!"
Tamara, Krasnoyarsk
Whitening Pastes President
The President's Whitening Toothpaste Series includes three items:
- Renome;
- White
- White Plus.
PresiDENT Renome is suitable for daily use in the morning and evening, has a controlled abrasion index of RDA 75 and is positioned as a means for gentle tooth whitening. It is important to understand that the whitening (more precisely, brightening) effect is achieved by removing pigmented plaque from the surface of the enamel, but if the enamel is yellow, then you won’t be able to make a Hollywood smile no matter how much you brush your toothpaste.
The photo below shows the composition of President Renome toothpaste:
The manufacturer in the description of the paste focuses on the use in the composition of the abrasive polishing system, which consists of two types of abrasive components at once - a finely divided calcium compound (calcium phosphate dihydrate) and the so-called Syloblanc (hiding under the common name Silica). The first type of abrasive has diamond-shaped crystals, and the second has spherical particles. Due to the combination of these two abrasives, more effective cleansing of enamel from plaque is achieved.
Among the disadvantages of PresiDENT Renome toothpaste, it is possible to note the presence of sodium lauryl sulfate in it (it is believed that this compound can cause stomatitis and is also a potential allergen) and methylparaben is used as a preservative (there has also been a lot of hysteria around parabens recently, there are even claims that they have carcinogenic properties, which, however, is doubtful; but they can be attributed to potential allergens).
Considering a moderate abrasion index (RDA 75) and due to the absence of enzymes (papain, bromelain), as well as pyrophosphates in the paste, it is difficult to count on a pronounced brightening effect - this is also gentle whitening.
Although reviews sometimes say otherwise.
Feedback
“President Renome, in my opinion, is best whitening toothpaste in the domestic market. I noticed the effect of its use after several applications, I also read about it before, and now I have joined the circle of its admirers. The only drawback is the price. President Renome’s pasta costs almost 300 rubles, not everyone can afford it. ”
Stas, Perm
President White's Whitening Toothpaste can also be used daily (RDA 75). This toothpaste contains an extract of Icelandic tetraria and calcium glycerophosphate, due to which, along with whitening, enamel is simultaneously mineralized.
But PresiDENT White Plus toothpaste provides a significantly more intensive whitening - all because of its high abrasiveness (RDA 200 due to calcium carbonate, just plain chalk). However, it is important to understand that President White Plus whitening toothpaste is not suitable for daily use, it is recommended by dentists for use only once a week, since otherwise tooth enamel can be seriously damaged.
The photo shows the composition of the PresiDENT White Plus toothpaste:
The paste does not contain fluorine compounds, is indicated for people with a tendency to form dental plaques and stone, but is not recommended for use by people with sensitive teeth.
Also in the composition you can observe all the same sodium lauryl sulfate and methyl paraben (their negative properties were mentioned above).
Feedback on PresiDENT White Plus Toothpaste:
“I met conflicting reviews about toothpaste President Intensive Whitening. Some write that when it is used, enamel is erased and tooth sensitivity is sharply increased, while others claim that this is one of the best whitening pastes. I sometimes smoke and drink a lot of coffee, so I decided to try this remedy. When used once a week, I did not notice any harm, and the teeth actually became clearly whiter. A good whitening paste at a reasonable price ... "
Nina, Kazan
PresiDENT Classic and reviews about it
President Classic toothpaste can be used daily. It contains fluorine (1450 ppm), RDA 75, its peculiarity is the content of a large number of plant components, due to which the paste not only fights against tooth decay, but also to some extent protects against bleeding and gum inflammation, provides fresh breath.
The composition of the toothpaste President Classic:
It should be especially noted that the manufacturer excluded sodium lauryl sulfate from the composition (but methyl paraben is still present). In general, the composition of the paste can be called largely "standard", without exclusivity and excesses - the product is called Classic.
Review of President Classic toothpaste:
“The pasta is not bad, it’s not expensive, it smells nice, but it doesn’t say frankly, it’s too delicate. If someone loves a perfectly polished tooth surface, then this tool is not for him. It doesn’t matter that the plaque removes from my teeth; I need to clean it thoroughly and for a long time to achieve the desired effect. My husband did not like it at all. In general - for an amateur. My rating is 3.5 for a five-point system. "
Julia, Sverdlovsk
President Defense - protection from bad breath
President Defense is a fairly innovative toothpaste designed to eliminate bad breath. Suitable for frequent use (until the problem is resolved).
The composition of the paste:
Some features:
- Pasta President Defense has not only antibacterial activity, but also antifungal, which is achieved due to the presence of zinc citrate;
- Abrasion Index RDA 75;
- The composition contains sodium lauryl sulfate, elevated today to the rank of undesirable and dangerous components;
- The ability to destroy anaerobic bacteria due to hexetidine and cetylpyridinium chloride is, of course, good. But it should be borne in mind that the overly long and regular use of strong antibacterial toothpastes can lead to dysbiosis of the oral cavity (in fact - the same thrush, only in the mouth).
If used wisely and carefully, then President Defense's toothpaste can really be a real salvation for people who suffer from bad breath and are complex about this.
Feedback
“Well, what can I say, President Defense is very soft, has a pleasant mint flavor, but is very weak (lovers of extraordinary products will not like it). It dissolves well in the mouth, but foams poorly. When extruded thick, has a light pink color. It relieves bad odor well, but only if the tongue and the inner surface of the cheeks are cleaned together with the teeth. The price of a 75 ml tube in our stores is about 250 rubles. While looking closely, I will buy more. "
Konstantin, Arkhangelsk
President Exclusive
President Exclusive toothpaste, due to its highly pronounced antibacterial and antifungal activity, promotes the healing of soft tissues and eliminates inflammation in the oral cavity. It is indicated for stomatitis, gingivitis, glossitis and periodontitis.
It is important to consider that the Exclusive President should be used for no more than three weeks, and then be sure to take a break of the same duration.
Abrasion Index RDA 75. The paste contains hexetidine, fluorine compounds, propolis and thyme extracts. It does not contain sodium lauryl sulfate (and rightly so, since this compound can contribute to the development of stomatitis). Price: approximately 200-250 rubles.per tube.
Here is the composition of President Exclusive toothpaste:
The above about oral dysbiosis with excessive enthusiasm for the use of antibacterial agents is also true for PresiDENT Exclusive.
Feedback
“During pregnancy, I had bleeding gums. I tried different means until I found President Exclusive. This paste not only eliminates bleeding, but also perfectly cleans teeth; plaque does not appear until evening brushing. Like me and my husband. I buy regularly. ”
Yana, Omsk
PresiDENT Unique - Unique Fluoride-Free Protection
President Unique toothpaste does not contain fluoride, and is intended for use in regions with a high content of this element in drinking water. Also suitable for people with individual intolerance to fluorine compounds and suffering from calcium deficiency.
The RDA abrasion index is 75. The product is intended for daily use, restores enamel due to its mineralization, prevents gum bleeding, protects against tooth decay, and permanently eliminates plaque.
On a note
The phrase “restores enamel” must be understood correctly. If a person already has medium or deep caries, or there are wedge-shaped defects in the cervical area of the teeth, then, of course, toothpaste will not build up the enamel to normal. However, calcium-containing components of the methods in certain cases significantly reduce the rate of its further destruction and even stop this destruction by saturating the tooth enamel with the missing calcium and making it stronger.
Composition of toothpaste President Unique:
One of the features of this toothpaste is the presence of papain in its composition - this is an enzyme that breaks down the protein component of plaque and thereby contributes to its effective removal from the enamel surface. However, the term “unique” does not seem to attract papain, as enzymes are used in many other pastes, but this is an additional plus.
If you have ever used President’s toothpastes, be sure to share your experience in the comments with other readers, leaving a review at the bottom of this page. Perhaps this will help someone make the right choice.
Interesting video: what else is useful to know about President products (review)
Which toothpaste is better to choose?
Oh, advertisers ... Pasta is bought in Italy for 20 rubles, and in Russia for 200. Is that normal?
It costs at least $ 2. So everything is fine. The question is why Russian guano like splat or rox is sometimes more expensive ...
In children under the age of 1 year, it is really necessary to use only pastes with calcium, in addition, not containing sodium lauryl sulfate and preservatives. In children, tooth enamel is very weakly mineralized with calcium, especially in eruptive ones, and therefore they need calcium for mineralization.
The pasta is good.
In Italy, I did not find such a paste. Not for sale anywhere.