Review of Crest toothpastes, their composition and reviews on the application

The authors | Last update: 2019

Next you will learn:

What is the peculiarity of the Crest line of toothpastes and are they really as effective as they are said;
Where can I buy these pastes (for sure, you already know that in ordinary pharmacies in the city it is very difficult to find them);
What is useful to know about the composition of the Cross toothpastes and their active ingredients (we will analyze several examples in detail);
Well, and finally, do they really bleach how safe it is for tooth enamel, as well as many other interesting points from a practical point of view ...

Generally speaking, Crest is an American brand owned by Procter & Gamble and sold in many countries around the world. It begins its history from the moment Procter & Gamble began researching the problem of caries in the population and the development of effective dentifrices. Moreover, the first Crest toothpaste was born already in 1955, and since then the brand has confidently maintained leadership in the production of dental care products in the United States.

Today on sale there is a very wide range of Crest toothpastes, focused on solving a variety of problems - we will talk about this a little later.

On a note

Despite some excitement around Crest toothpastes in Russia, the United States itself treats this paste absolutely neutral - it is sold there, as they say, on almost every corner, along with many others.

Toothpaste Cross is known to many Russians even for humanitarian aid in the 90s, when together with the "Bush legs" it was very accessible and won the love of the broad masses. Nevertheless, unlike chicken of rather dubious quality, pasta at that time looked quite decent against the background of competitors' products. Largely due to the then established reputation, Crest pastes remain popular today, despite minimal marketing support.

Meanwhile, of course, it’s completely complete without advertising, and if you analyze it, it can be noted that the specificity of Crest toothpastes is that the manufacturer does not limit himself to one or another category of active ingredients, does not rely on the indispensable naturalness of the composition ( which is in fashion today). Simply put, exactly those components that really work and are tested in practice are introduced into the composition of the toothpaste.

On a note

For example, in many brands of Cross toothpastes, sodium lauryl sulfate can be found. Today, real hysteria has unfolded around this substance - they say, it causes allergies, and mouth ulcers, contributing to stomatitis (and in practice sometimes this is really so), and almost a carcinogen. However, sodium lauryl sulfate is a highly effective surfactant, it foams well and perfectly cleans teeth and oral cavity from various pollutants.

And if the paste is positioned as whitening, then be sure that it will contain polyphosphates (they loosen tartar, washing calcium from its structure, and at the same time partially from enamel itself), and it will also be abrasive enough to create a danger to the teeth, if you are naturally prone to painful sensitivity. These points are useful to consider in advance.

In addition to toothpastes, the so-called whitening strips used to whiten teeth at home are also widely known under the Crest brand. If you decide to use them, we recommend that you first familiarize yourself with the materials on this topic in the section of our website “Teeth Whitening”.

All Crest pastes - from healing to whitening

The range of Crest American toothpastes is very extensive today, so in order to better navigate in such a variety, all these pastes can be divided into two types:

Healing
and whitening.

Crest healing toothpastes are represented by the following products:

Clinical Sensitivity - to protect sensitive teeth and to prevent the resumption of sensitivity;
For Life 50+ - takes into account age-related changes in the oral cavity, protects against caries, gingivitis, tartar, prevents age-related enamel weakening;
Clinical Gum Protection - effectively combats gum disease;
Gel Clean Mint - resists the appearance of plaque, the development of caries and gingivitis;
Healthy Fresh - improvement of teeth and oral cavity in general, plus a bright taste of mint;
Whitening Fresh - 2 in 1: a healing effect, whitening and refreshing breath.

Crest 3D White series products include whitening pastes:

Luxe Sensitivity Pampering Mint - eliminates sensitivity and at the same time gently whitens teeth;
Radiant Mint - polishes teeth, protects against tooth decay and, according to the manufacturer, removes 80% of stains from enamel in just two weeks;
Enamel Renewal - strengthens enamel and removes 90% of surface stains in just a week;
Glamorous White Luxe - a whitening product of increased effectiveness, removing 90% of stains from enamel in just 5 days (ask yourself, due to which such high efficiency is achieved?);
Vivid Radiant Mint - positioned as an effective whitening product with an enamel preservation formula;
Arctic Fresh - a bleaching agent with the effect of enhanced ("arctic") freshness.

TO whitening toothpastes Complete series products also apply:

Scope Outlast - a gentle whitening agent with quartz (it sounds scary, one can only hope that we are not talking about quartz sand), providing long-lasting freshness of breath;
Pro-Health Whitening - gel-paste reducing enamel sensitivity, whitening and healing teeth;
Whitening + Cinnamon - a tool for whitening teeth, combating tooth decay and tartar, has a taste of cinnamon (there is also;
Anti Bac - comprehensive oral care with a pronounced antibacterial effect;
Baking Soda & Peroxide Whitening - updating the natural whiteness of teeth and protection against tartar.

It is also useful to read: The use of Sensodyne toothpastes for sensitive teeth

On a note

It’s more correct to say that whitening toothpastes do not whiten, but brighten teeth. That is, we are not talking about chemical bleaching of enamel, as it happens, for example, in the dentist’s office, when a special gel containing hydrogen peroxide is applied to the teeth. Whitening toothpastes work differently: they mechanically remove plaque and stone from the enamel surface, due to which it becomes noticeably lighter.

However, if a person’s tooth enamel is naturally yellow, and there is neither colored plaque, nor stone, then, of course, whitening toothpaste will be useless in such a situation. Well, except that it protects against tooth decay.

Crest toothpaste is also available in children's versions (Crest Kids Cavity Protection). Funds for babies are offered in soft tubes with images of cartoon characters. They have a rather pleasant taste, as well as a bright color, which makes it easier to teach children to brush regularly.

But to buy Crest toothpaste in Moscow or any other city in Russia today is not always easy - they are practically not found in pharmacies. Therefore, they usually order via the Internet (there are specialized online stores, and some advanced consumers charge Amazon and EBay).

Crest 3D White Luxe Glamorous White and reviews about it

Crest 3D White Luxe Glamorous White toothpaste is, one might say, one of the most effective products in the manufacturer’s assortment according to the intensity of enamel bleaching. When creating this paste, several technological solutions were applied at once, which allow you to quickly remove stained plaque (and partially tartar) when cleaning it.

According to the manufacturer, 90% of the surface stains will be removed within 5 days of using the paste, and the pronounced effect will become noticeable after the first application. The product is recommended for use in the morning and evening, as well as after eating coloring products.

Let's look at the composition of Crest 3D White Luxe Glamorous White in more detail:

The paste contains fluorine in the form of sodium fluoride (Sodium Fluoride), which contributes to the mineralization of enamel and the protection of teeth from caries. However, it is difficult to call this compound innovative, since even a number of domestic and not very expensive pastes contain a more effective and advanced aminofluoride in this regard (sometimes in combination with tin fluoride).

A significant role in the removal of mineral dental deposits belongs to sodium pyrophosphate (Disodium Pyrophosphate): this compound, being a strong complexing agent, will really contribute to the "pulling" of calcium ions from the tartar matrix, thereby contributing to its loosening. But you need to understand that at the same time calcium will be partially removed from the surface of tooth enamel.

So usually in toothpastes intended for sensitive teeth characterized by thinned enamel, pyrophosphates (and polyphosphates in general) are not introduced. Therefore, if you have sensitive teeth, then Crest 3D White Luxe Glamorous White is not the best choice.

One of the advantages of the paste is the absence of sodium lauryl sulfate in its composition, which is replaced by an alternative compound - sodium laureth phosphate (also an effective surfactant).

As the reviews show, Crest 3D White Luxe Glamorous White toothpaste really gives a fairly quick whitening effect, although you need to understand that in most cases it will be possible to lighten teeth by no more than 1-2 tones (for coffee lovers, smokers). It’s better not to count on a dazzling Hollywood smile.

Feedback

“... I tried many different pastes, but only this one showed a decent result. Moreover, after a week the effect was clearly noticeable! The paste miraculously foams, polishes and gives a shine to the teeth, as if breathing after brushing is fresh for several hours, until the evening no plaque is felt. I ordered the product on ebay, the price came out just 350 rubles. It’s very difficult to buy Crest 3D White Luxe paste at local pharmacies and shops, so you have to get out. ”

Tatyana, Omsk

In view of the general enthusiasm for people with whitening pastes, I want to remind you: most of these products have increased abrasiveness and are contraindicated for people prone to hyperesthesia (tooth sensitivity). That is, a person who thoughtlessly uses such means risks simply erasing his already weakened enamel, exacerbating the situation (especially in the cervical zone, contributing to the deepening of wedge-shaped defects).

However, for sensitive teeth, bleaching pastes are also available that have medium abrasiveness (the index of controlled abrasiveness of the RDA should not be higher than 75) - such products usually contain:

Enzymes (bromelain, papain) that contribute to the dissolution of the protein matrix of plaque;
Potassium compounds to reduce the sensitivity of enamel;
Sometimes also strontium compounds for blocking the dentinal tubules, which play a direct role in the occurrence of painful sensitivity of the teeth to the action of various irritants;
Compounds for mineralization of enamel (calcium glycerophosphate, calcium citrate, the same fluorides, etc.)

(See as an example Sensodyne toothpastes, ROCS, as well as Split Liquid Gel).

Crest Complete Extra White Plus Scope Outlast

In addition to the whitening effect, Crest Complete Extra White Plus Scope Outlast toothpaste focuses on the longest possible freshness of breath. Reviews of this paste indicate that the promise of fresh breath “five times longer” is not a publicity stunt.

Feedback

“I prefer to use high-quality pastes, but I'm not always satisfied with the effect. I was completely disappointed in the vaunted ROCS, so I decided to try Cross extra white plus. The effect was astounded! The teeth are really white, there is no plaque for a very long time, and the breath is fresh half a day. I especially liked the smell with a light medicinal aroma, powerful and refreshing. While I will only buy Crest, it’s a pity that I couldn’t find it for sale in our stores, I have to order it on an American site, but with a guarantee of authenticity. ”

Egor, Moscow

However, advertising tricks still could not have done. In particular, the content of quartz in the paste is indicated as a miracle novelty, thanks to which the teeth are supposedly especially well cleansed and whitened.

It is also useful to read: Features of Splat toothpastes for adults and children

We look at the composition of the Crest Complete Extra White Plus Scope Outlast paste:

Quartz is not visible. Unless with a stretch, hydrated silica (Hydrated Silica) can be attributed here, although quartz consists of anhydrous crystalline silica, and this very Hydrated Silica in an amorphous form is a typical component of 90% of any modern toothpastes.

Crest Kids Cavity Protection

Now a few words about Cross children's toothpaste.

Crest Kids Cavity Protection - a tool for the care of children's teeth, created specifically for young consumers (from 2 years old), does not contain sugar, gently brushes teeth due to low abrasiveness. Kids love its fruity taste and sparkles, which make the process of dental care more fun and interesting.

Please note that the paste contains fluoride (today many parents prefer to buy toothpastes without fluoride for children, which, however, is not always justified).

Composition of Crest Kids Cavity Protection Toothpaste:

The main active component of the paste is the same sodium fluoride (Sodium Fluoride). Otherwise, the composition of the paste is not much noticeable, and you can even say that it is rather meager. Unfortunately, not without the presence of sodium lauryl sulfate.

Buying Crest children's toothpaste in pharmacies in Russia will not always be possible and not in every city, it is easier to order via the Internet (though the price will not be the lowest).

Feedback

“For the first time we tested children's pasta Cross with beautiful sparkles at my sister’s party, this is something incredible. Both her niece and daughter brushed her teeth with great pleasure. It is a pity that she is not for sale in pharmacies and shops of our city. I read that many people order it on American sites, and my sister sends me from Dnepropetrovsk. By the way, my daughter is already 6 years old - and not a single damaged tooth! ”

Alla, Nikopol

Crest paste for gum protection

Crest Clinical Gum Protection is a fairly recent development in the Crest series of wellness products. As the name suggests, it is aimed at protecting and healing gums.

The manufacturer promises that in just four weeks this remedy cures gingivitis and at the same time fights against tooth decay, reduces the sensitivity of enamel and refreshes the oral cavity.

Composition of Crest Clinical Gum Protection Toothpaste:

The main active ingredient is tin fluoride (Stannous Fluoride), but its effect is mainly reduced to fluorination of enamel in order to strengthen it and protect against caries. But the main effect on the gums is zinc lactate (Zinc Lactate) - an antibacterial and antifungal component.

The rest of the composition can be called quite scarce. And if we are talking about protecting the gums, then perhaps it makes sense to pay attention to the toothpastes Lacalyut, Pomorin, Mexidol and Forest Balsam - their component composition is noticeably richer in this regard.

Again, since Crest Clinical Gum Protection is focused on gum protection, the presence of sodium lauryl sulfate, which in some cases contributes to the development of stomatitis, looks rather strange.

Feedback

“I bought a toothpaste Cross for gums on the recommendation of a dentist. Before that, my gums had been bleeding and itching for several months. This tool completely helped get rid of the problem. Expensive but effective! We have this paste costs 800 rubles. "

Tamara, Voronezh

Healing paste Cross for people over 50

Crest Pro-Health For Life 50+ Paste is intended for oral care for people aged. Simply put, the formula of the paste is aimed at eliminating the problems that arise in the oral cavity of older people: strengthens the enamel, removes tartar, reduces tooth sensitivity, prevents soft tissue inflammation, protects against bacteria, and freshens the breath.

The composition of the paste:

The active component is the same tin fluoride (Stannous Fluoride). Zinc lactate is responsible for the antibacterial properties.

Among the disadvantages of the paste can be noted the presence of sodium lauryl sulfate in it, the absence of calcium compounds that contribute to the enamel mineralization (glycerophosphate, citrate or at least hydroxyapatite), the absence of potassium and strontium salts (which would very effectively solve the problem of tooth sensitivity).

For comparison, seealso toothpaste President Anti Age.

Feedback

“Crest toothpaste is the best way for retirees, but the price in Russia does not allow ordinary citizens to use it. In our pharmacy, it costs 780 rubles. My son regularly transfers it to me from America, I am satisfied. I forgot about the unpleasant odor from dentures. If possible, buy. A worthy remedy. "

Nikolai Fedorovich, Moscow

If you have your own personal experience with Crest toothpastes, then do not forget to leave a review at the bottom of this page (in the comments box) - perhaps this will help someone make a decision.